Work with Thomas
I help startup founders, sales leaders, and founding salespeople build, fix, and scale revenue.
Three Ways to Work Together
Every engagement is tailored. Most start with one of the three paths below.
1:1 Sales Coaching
For Founding Salespeople at a startup.
You’re the first AE, AM, or BDR. You’re figuring it out as you go, working through live deals with no playbooks to follow. This is best if you want a coach who’s been there. We work through your actual calls, your actual pipeline, and the specific blockers and challenges you’re facing that week.
- Weekly 1:1 coaching sessions
- Deal support
- Call reviews
- Building while selling (sales process, playbooks, pricing, outbound)
GTM Advisory
For Founders and Sales Leaders who own revenue but do not need an embedded Fractional CRO.
Revenue strategy meets hands-on execution. GTM Advisory is a structured weekly working relationship built around your highest-priority GTM problems.
- One scheduled working session per week
- Async support between sessions
- Strategic GTM decisions worked through together
- ICP, messaging, pricing, pipeline, process, metrics, and hiring support
Fractional CRO
For Founders who need senior revenue leadership without the cost of a full-time CRO.
I operate as your CRO on an embedded, part-time basis. Leading the function, coaching the team, and accountable for results.
- Embedded revenue leadership
- GTM strategy, ICP, and pricing
- Sales team hiring and onboarding
- Sales process and forecasting
- Direct coaching for your team
- Board and investor support
We’ll spend 45 minutes working through it and see if working together is a fit.
What People Say
Featured testimonials from clients who have worked with Thomas
Thomas didn’t just teach me how to sell. He taught me how to lead: how to inspire, coach, and actually manage a sales team. He also gave me the mindset tools to survive the rollercoaster of this job and come out stronger.
A lot of people talk about mindset, Thomas actually lives it. You see it in how he coaches, how he leads, and how he shows up.
If you bring Thomas into your orbit, expect to be pushed, challenged, and fully supported (his coaching sometimes even doubles as therapy). You’ll come out the other side better and with a lot more money.
We’ve had weekly coaching sessions for over a year since I joined as the first Head of Sales at my company. It has been a pleasure to strategize and collaborate with him. He offered valuable insights and support as I transitioned in the Head of Sales role and has continued to be a partner with me as I’ve scaled my sales team and our revenue.
His ideas have consistently led to immediate, positive results.
Beyond his coaching, I love the content he creates on TW Sales. Thomas started creating this just purely as a passion project which I think is why it truly resonates. I frequently reference his TW Sales blog with my team, it’s concise, insightful, and grounded in real sales experience. His content covers the fundamentals of effective sales practices in a way that’s practical, engaging, and highly actionable.
Working with him has been impactful, and I love the clarity and conviction he brings to every conversation.
Had great insights on being ruthlessly focused and building hypotheses-driven sales strategies which helped me structure Nodalli’s sales process from the ground up.
Even with five founders in the group, Thomas gave each of us genuine 1:1 attention, tailored follow-ups, and space to shape the flow of the program through his constant feedback loop. I left every session more prepared and confident than the last.
Let’s Talk
The first call is a thirty minute conversation about where you are, where you’re trying to get to, and whether I can help.