Work with Thomas

Build. Fix. Scale Revenue.

Founders, Sales Leaders & Sales Teams

Seed to Series B startups

Every engagement is tailored. Most start with one of the three paths below.

Embedded

Fractional CRO

For Founders who need senior revenue leadership without the cost of a full-time CRO.

I operate as your CRO on an embedded, part-time basis. Leading the function, coaching the team, and accountable for results.

What’s Included

Embedded revenue leadership
GTM strategy, ICP, and pricing
Sales team hiring and onboarding
Sales process and forecasting
Direct coaching for your team
Board and investor support

Strategic

GTM Advisory

For Founders and Sales Leaders who own revenue but do not need an embedded Fractional CRO.

Revenue strategy meets hands-on execution. GTM Advisory is a structured weekly working relationship built around your highest-priority GTM problems.

What’s Included

One scheduled working session per week
Async support between sessions
Strategic GTM decisions worked through together
ICP, messaging, pricing, pipeline, process, metrics, and hiring support

Performance

Sales Coaching

For Founding Salespeople at a startup.

You’re the first AE, AM, or BDR. You’re figuring it out as you go, working through live deals with no playbooks to follow. This is best if you want a coach who’s been there. We work through your actual calls, your actual pipeline, and the specific blockers and challenges you’re facing that week.

What’s Included

Weekly 1:1 coaching sessions
Deal support
Call reviews
Building while selling (sales process, playbooks, pricing, outbound)

What People Say

Featured testimonials from founders, sales leaders, and sellers.

Working with Thomas is an absolute pleasure! His deep experience in scaling sales teams and sales processes across different industries is impressive and evident. He listens and truly understands, he doesn’t just try to implement the same process company to company as other consultants often try to do.

Thomas has helped our team with all areas of the sales process from hiring, operations, training and more. He has a very unique way of thinking about different challenges and not only comes up with ideas, but actually helps implement the solutions.

We are lucky to work with him and if you are thinking of hiring a Fractional CRO or sales consultant, I 100% recommend Thomas.

Yana Tcharnaia

Chief Revenue Officer at SmartBarrel

Thomas is one of the most genuinely passionate Sales Leaders I’ve ever worked with. His enthusiasm for selling and building sales teams is contagious.

Thomas supported my transition to Head of Sales and has been a partner as I’ve scaled my team and revenue. We’ve had weekly coaching sessions for over a year, and it’s been a pleasure to strategize and collaborate with him.

His ideas have consistently led to immediate, positive results.

Beyond his coaching, I love the content he creates on TW Sales. Thomas started creating this just purely as a passion project which I think is why it truly resonates. I frequently reference his TW Sales blog with my team, it’s concise, insightful, and grounded in real sales experience. His content covers the fundamentals of effective sales practices in a way that’s practical, engaging, and highly actionable.

Patrick McCrory

Head of Sales at Median

I’ve had the privilege of working with many talented professionals over the years, but Thomas stands out. He’s not just a brilliant sales leader, he understands the heart and mindset of a founder.

Working with him has been impactful, and I love the clarity and conviction he brings to every conversation.

Anash Parayil

Co-Founder & CEO at Haletale

I had the pleasure of learning from Thomas through his founder-focused sales program, which transformed how I approach selling as a startup founder. Thomas has an incredible ability to distill complex sales concepts (like ICP development, outbound motion, and pricing) into actionable frameworks that early-stage founders can immediately apply.

Had great insights on being ruthlessly focused and building hypotheses-driven sales strategies which helped me structure Nodalli’s sales process from the ground up.

Jason B. Ramsay

Founder & CEO at Nodalli

Working with Thomas has been a huge asset for us. He came in already understanding the space, which helped us accelerate our go-to-market strategy and avoid a lot of trial and error early on.

He played a big role in building out our sales process from the ground up, and as our business model evolved, he adapted quickly and helped tighten the process along the way.

Thomas is extremely skilled when it comes to sales and has been great to work with. He’s become a key part of helping us scale the business.

Saath Bas

CEO at Buildify

Thomas changed the trajectory of my career. I worked with him for nearly three years, and I always say: I learned sales from Thomas. Within two years of entering tech sales, I was closing deals with companies that rhyme with Netflish and I credit that to him.

Thomas didn’t just teach me how to sell. He taught me how to lead: how to inspire, coach, and actually manage a sales team. He also gave me the mindset tools to survive the rollercoaster of this job and come out stronger.

A lot of people talk about mindset, Thomas actually lives it. You see it in how he coaches, how he leads, and how he shows up.

If you bring Thomas into your orbit, expect to be pushed, challenged, and fully supported (his coaching sometimes even doubles as therapy). You’ll come out the other side better and with a lot more money.

Amanda Reeves

Senior Founding Account Executive

Thomas played a pivotal role in helping me break into tech sales. After I landed my first BDR role at a startup, he was kind enough to stay connected and provide weekly 1:1 sales coaching. That coaching has had a major impact on my performance, and I ended up exceeding quota every quarter at my first sales job.

Thomas has the exceptional ability to identify the real problem behind the problem. I might think I need help with objection handling or messaging, but he’ll uncover a deeper issue in my mindset, targeting, or approach.

Each week, we break down my results, calls, prospecting challenges, and day-to-day situations. Rather than giving generic advice, he helped me understand what is actually affecting my performance and where to focus next. More importantly, Thomas taught me how to think, evaluate my own performance, and solve problems independently instead of constantly looking for another tactic or script.

I’m a much stronger salesperson because of his coaching. I highly recommend working with Thomas if you want someone who will challenge your thinking, diagnose what’s really holding back your performance, and give direct, actionable feedback.

Mansirat Singh

GTM at Owner

Next Step

Let’s Build Together.

I’ve spent my career building sales teams and scaling revenue at startups. If you’re working through your next stage of growth, let’s talk about how I can help.

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