GTM Advisory

Revenue strategy meets
hands-on execution.

Hands-on advisory for founders and sales leaders who own revenue but don’t need an embedded Fractional CRO. We work through your real GTM problems every week so you can move faster and make sharper decisions.

Seed to Series B startups

Every engagement is tailored. Most start with one of the three paths below.

Pathway One

Founder-Led GTM

For founders with early traction who need to turn founder-led sales, product usage, customer feedback, warm intros, content-driven demand, or scattered GTM experiments into a repeatable revenue motion.

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Pathway Two

Sales Leadership Advisory

For sales leaders who want to build a high-performance sales team through stronger coaching, clearer standards and performance metrics, better operating systems, and a culture where winning becomes contagious.

Pathway Three

GTM Strategy & Decision Support

For founders and revenue leaders who need help diagnosing what is blocking revenue growth and making sharper decisions on ICP, positioning, pricing, packaging, sales process, conversion, expansion, or GTM focus.

How GTM Advisory Works

A structured weekly working relationship built around your highest-priority GTM problems.

Weekly

Working Session

We meet once a week to work through the highest-priority revenue issue you’re facing. ICP, messaging, pricing, pipeline, sales process, hiring, forecasting, proposals, pilots, or GTM strategy.

Between Sessions

Async Support

Send updates, drafts, questions, decisions, or live situations where you want a senior second set of eyes.

Judgment

Frameworks & Pressure-Testing

I bring the frameworks, pattern recognition, commercial judgment, and pressure-testing. You bring the context and own the execution.

Engagement

Month-to-Month

Advisory is typically structured month-to-month. The work evolves as the business evolves.

GTM Advisory

Let’s Talk.

The first call is a 30 minute conversation about where you are, what you’re trying to build, and whether GTM Advisory is the right way to work together.

Book a Call Compare ways to work together →