Close More Deals.
Scale Revenue Faster.
Coaching · GTM Advisory · Fractional CRO
For Founders, Sales Leaders, and Founding Salespeople
Hi, I’m Thomas Waites.
Scaling revenue at startups is what I do best.
I’m a Fractional CRO and Advisor for tech startup founders and sales leaders.
- 3× acquisition sales leader
- Scaled revenue orgs from zero (multiple times)
- Built teams selling to consumers, SMBs, and Fortune 500 enterprises
Featured Speaking
Recent conversations on sales leadership, team culture, and what it really takes to scale revenue.
Truth, Lies and Work
Why Everything You Know About Sales Is Wrong — Thomas challenges conventional sales wisdom and shares the real frameworks behind building revenue at high-growth startups.
Art & Science of Complex Sales
Thomas unpacks his philosophy on how to build a winning sales team culture. Covering team-first thinking, belief over pressure, coaching as a leadership tool, and the simple metrics that actually drive results.
SaaS Stories
Thomas shares insights on scaling SaaS companies, building repeatable revenue engines, and the journey from $1.5M to acquisition.
Sell Me This Pen
Thomas dives into what it really takes to build a winning sales culture from the ground up with practical frameworks and real examples.
SalesTO: Building Winning Sales Team Culture
Thomas spoke at Sales Toronto Event to share his playbook for building strong sales team culture and how you can better support your sales team to achieve massive results.
Popular Articles
Start here if you’re leading a sales team, doing founder-led sales, or trying to close more deals.
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Sales tactics, playbooks, and revenue strategy for sales leaders, founders, and salespeople. From a 3× acquisition CRO.