Sales Articles & Insights
Practical sales strategies, playbooks, and lessons from building and leading revenue teams.
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Cold Email That Actually Gets Responses
Most cold emails are met with silence because they are written from the seller’s world, not the prospect’s. Founders and salespeople often think they have a writing problem when they really have two deeper problems: 1. They have not clearly defined who they are writing to. 2. They have not put themselves in that person’s…
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Cold Outbound Campaign Planning
If your reply rate is flat and you’re not booking enough qualified meetings, here’s what you need to do first: sharpen your target. To do that, you need to deeply understand them and their business. Loosely defined targeting is a common symptom of this knowledge gap. It shows up two ways: when you sell into…
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Diagnosing Your Outbound Problem
Your outbound isn’t working. Before you cold call more, rewrite your sequence, or buy a new tool, diagnose where the funnel is actually broken. When salespeople aren’t hitting their numbers, they often work on the wrong problem. For example, when outbound isn’t generating enough meetings, they say “I need to get better at cold calling.”…