For the first sales hires at early-stage startups.
Articles, frameworks, and coaching for Founding Sellers and Sales Leaders building everything from scratch.
No playbook, no team? This is for you.
1. Building Pipeline
How to build pipeline as a Founding Seller.
Diagnosing Your Outbound Problem
When outbound isn’t working, most sellers jump to a solution before diagnosing the actual problem. Here’s a framework for finding where your funnel is actually broken.
Cold Outbound Campaign Planning
Reply rate flat? Not booking enough meetings? Almost every breakthrough on a stalled campaign comes from sharpening the target.
Cold Email That Actually Gets Responses
Most cold emails are met with silence because they are written from the seller’s world, not the prospect’s. Here’s how to turn your ICP and campaign strategy into a short, relevant message a stranger might actually reply to.
Who This Is For
If you’re the first dedicated seller at an early-stage company, this is for you.
Founding AEs
The first closer at the company
Founding BDRs & SDRs
The first pipeline builder at the company
Founding Sales Leaders
Stepping into early-stage GTM for the first time
Founders
Setting up your first sales hires for success