Kickstart Your Founder Led Sales Strategy
Book More Meetings. Close More Deals.
In 4 Founder Led Sales Coaching Sessions
Join a small group of early‑stage Founders to learn the sales systems and strategies that will help you win more customers and scale revenue… without sounding like a salesperson.
Join the Waitlist
What You’ll Learn
Define your Ideal Customer Profile (ICP) so you stop wasting time and start targeting the right buyers.
Build a repeatable lead generation system that keeps your calendar filled with quality meetings.
Craft messaging that actually gets replies — based on your customer’s words, not just your features.
Set up sales systems that scale (CRM, pipeline, follow-ups) to grow revenue with confidence.
Who This Coaching Series Is For
Early-stage Founders
building and leading your first sales motion
First-time Sellers
new to sales and want strategies that work
Struggling Founders
having trouble booking meetings or closing deals
Hands-on Learners
who learn best through practical, peer-based coaching
About Your Coach
Thomas Waites
Chief Revenue Officer & GTM Advisor
Thomas is a seasoned revenue leader who’s helped early-stage Founders create and execute on sales strategy and build a repeatable growth engine.
As Chief Revenue Officer, he’s built sales teams from the ground up and led the GTM and revenue strategy that have resulted in three successful startup exits.
Thomas is the founder of TW Sales, a platform dedicated to equipping Founders, Sales Leaders, and Salespeople with the strategies, tools, and confidence to grow revenue without becoming “that pushy salesperson.”
He’s coached countless Founders through accelerators, incubators, and private advisory work.
Session Details
4 Sessions
Starting: Fall 2025
Only 5 Founders
Intimate & focused group
Live on Zoom
Coaching, feedback & Q&A
Inquire About Pricing
Starts: Fall 2025
Hosted by: Thomas Waites
Ready to Scale Your Startup’s Revenue?
Join this exclusive group of 5 Founders and start closing more deals.
Join the Waitlist Now!